Last Update :10/24/2019

NGCOA Offers Members Hospitality Training and Resources Through New Partnership with RCSUniversity

NGCOA Offers Members Hospitality Training and Resources Through New Partnership with RCSUniversity


October 23, 2019


CHARLESTON, S.C. (October 23, 2019) – The National Golf Course Owners Association (NGCOA) and RCSU (RCSUniversity), the virtual training division of RCS Hospitality Group (RCS), will provide NGCOA members with curated hospitality training resources to elevate their brands and grow their golf businesses.


Under this agreement, RCSU will be the founding sponsor of NGCOA’s new “Hospitality Center,” a web-based portal which will house resources including, but not limited to, videos, podcasts and webinars on a variety of topics for managers and employees of public and private golf facilities.


NGCOA members will have complimentary and exclusive access to two (2) online lessons immediately, and soon will have access to four (4) custom courses co-produced by NGCOA and RCS. RCS will also become a member of the NGCOA Smart Buy Marketplace, the association’s purchasing program which offers discounted rates, rebates and value-added packages not available anywhere else. Visit for details.


“One solution to the perception, cultural and retention issues in our industry is raising the hospitality quotient.“We can help courses dispel the myths (and some truths) of the unwelcoming environment in golf by getting more frontline staff trained in good old-fashioned hospitality.  We are excited about our partnership with RCS, and the amazing tools we can put in the hands of our members.”

-Jay Karen, NGCOA’s chief executive officer.


“We are delighted to be the founding sponsor of NGCOA’s new Hospitality Center. At RCS, we believe training is not something you did, but something you do; virtual training is a natural extension of our popular in-person training courses. RCSU was designed to help busy managers provide a consistent, quality training program for high-turnover positions and deepen their bench of leaders as they build management skills using RCSU. Developing managers and staff in the club industry has been my lifelong passion and I am confident our virtual courses, as well as our suite of other consulting and training services, will be a great benefit to NGCOA members,”

-Whitney Reid Pennell, founder and president of RCS Hospitality Group.


About the NGCOA

The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. Learn more at or call 800-933-4262.


About RCSUniversity

RCSU, the virtual training division of RCS Hospitality Group, provides accessible, comprehensive and uniquely interactive virtual training courses for hospitality service and leadership skills to private clubs, public golf courses, casinos, luxury hotels, spas, fine dining restaurants and high-end resorts around the world.


The RCS Hospitality Group (formerly Reid Consulting Services) offers consulting, recruiting and training worldwide for the private club and hospitality industry with over 185 years of combined experience in food and beverage operations, general management, staff and management development, special event management, new facility opening, and recruiting. RCS was founded in 2000 and is world-renowned as the go-to company to help you deliver exceptional experiences.


Media Contact: Renee Flowers, Director of Marketing & Communications, NGCOA,


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