Played Rounds data for May published by Golf Datatech registered down following our previously-reported GPH decline but, encouragingly, beat the weather decline so Utilization showed a gain for the month. That also shored up the YtD Utilization figure which is now within sight of being flat for the year. As always, beneath this national picture, there are winners and losers in both Played Rounds and Utilization Rates among the 61 key Markets (including Pellucid's designated Top 25 markets) and this next-level-detail of results is also available to Pellucid Publications members and Geographic Weather Impact report subscribers.
Jim Koppenhaver comments, "I have to admit I didn't see that one coming. Last June's GPH number wasn't anything to write home about so I thought we'd lap it pretty easily this year and finish the first half on an upswing. Instead we get a decline which will likely beget a negative figure for rounds when they're released next month and we'll exit the 1st half of '19 once again in the red. Crap. The Utilization figures are once again the silver lining in the (literal) cloud as rounds demand stubbornly resists poorer-than-anticipated weather through six months. Among Pellucid's Top 25 US Golf Markets for the YtD period, Philly and Minneapolis are the leading gainers in Utilization while Dallas and Detroit unseated last month's leading laggards. Again, if you want to know which of our Top 25 Golf Markets posted Utilization gains, how much and what the diagnostics are behind those gains, just go to our website and get on the Monthly Weather Impact subscription or sign up for Cognilogic (facility-level access via the web)."
A broader and more detailed scorecard of the monthly key industry metrics can be found in Pellucid’s free digital magazine, The Pellucid Perspective. To register to get the current and future editions, go to www.pellucidcorp.com/news/elist, fill in the information and you'll be registered for the next edition on 7/15/19.
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have two subscription options:
· Subscribe to the Geographic Weather Impact Analysis Tracking service ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels) or
· Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the Industry (Commentary report and Jim audio/video recording of quantitative results just released!), 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)
For individual facility owner/operators who need facility-level history, current year results by month and day-of-week and full year forecast data, Pellucid/Edgehill’s self-serve, web-delivered, real-time weather impact service product, Cognilogic, is your answer. It’s available for $240 for the year-end report and unlimited annual access via the Cognilogic web portal or $120 for a single year-end report. For more information, contact Stuart Lindsay of Edgehill Golf Advisors (email@example.com) or Order Cognilogic.
©Copyright 2019 Pellucid Corp. All rights reserved. Quotations permitted with prior approval. Material may not be reproduced, in whole or part in any form whatsoever, without prior written consent of Pellucid Corp.