Industry Update
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9 Industry Stats Impacting Clubs Now Through 2019
RSM’s 2018-19 Trend in Private Clubs report quantifies the biggest trends impacting clubs. From 2011-2017, full membership initiation fees have grown by 15 percent. In this same timeframe, dues have surged by 21 percent. Along with these increases, debt levels at clubs are rising as 75 percent of clubs now have third-party debt. RSM.
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Trends Watch
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The Guest Experience at Smart Hotels
Smart hotels will provide the right data, to the right guest, to the right location at the right time, says Ted Horner, managing director of technology consulting company E. Horner & Associates. Perks like keyless entry, digital signage, high-speed Wi-Fi and connected devices are now the norm at innovative hotels. However, in guest rooms, hotels will need to know the line between too much and too little technology in order to match guest demand. The technology should be attractive and intuitive to help guests increase productivity during their stay. Hospitality Upgrade.
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On The Green
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3 Trends Shaping Golf's Future
A survey by Golf Inc. and Sports & Leisure Research Group, found that when golf facilities implemented best practices (large golf shop, on-site child care, women-friendly, etc.), a 16 percent increase in play resulted. Also, private clubs have significantly increased efforts to attract younger members, new golfers, women and families in recent years. These strategies are directly correlated with a boost in member retention, reports the survey. Delivering golf content is another key trend as technology use on the golf course has increased 11 percent year over year since 2013. Informed marketing and operational decisions is the third big trend, which includes discovering what makes the game most fun for golfers: course conditioning, social aspects, and value and accessibility. Golf Inc. and Sports & Leisure Research Group.
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Operations and Membership
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Club Death Provides Important OSHA Lessons
A staff person died earlier this year at an Ohio club, devastating the community and launching penalties and investigations into the matter from the Occupational Health and Safety Administration (OSHA). The club failed to properly report the death, resulting in a potential fine of nearly $6,500. Through the investigation, OSHA also cited the club for failing to properly record injuries and discovered that the club was not properly training staff when handling hazardous materials. Through this incident, the club suffered unforeseen penalties and mandates from OSHA, providing a cautionary tale regarding workplace safety. Club & Resort Business.
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NCA News
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Registration for 2019 National Club Conference Now Open!
Retired Supreme Court Justice Anthony Kennedy, Fox News Host Tucker Carlson, Co-Chair of The Nicklaus Companies Howard Milstein and other leaders headline the impactful 2019 National Club Conference in Washington, D.C. next April 28-30. Register today to secure reduced early-bird rates and to take part in informative education sessions, valuable networking opportunities, golf and a once in a lifetime tour of the U.S. Supreme Court. Learn more and register here.
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Webinar: Avoiding HR Pitalls
Private clubs are vulnerable to numerous HR mistakes that could jeopardize their well being. On November 29 at 2pm ET, learn how to avoid common and emerging pitfalls like wage and hour issues, off-the-clock work and compensation to golf and tennis professionals and the #metoo movement, from Jeffrey H. Ruzal, attorney at Epstein Becker Green. Click here to register.
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Join the Best with NCA
Join the National Club Association today to join the country's most prestigious clubs and to get expert guidance from our wide variety of premier periodicals, publications and education programs focusing on industry trends, human resources, operations, and governance and planning topics.
Please contact NCA VP of Membership Stephen Peeler for more information.
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