166 Years Later, A Woman Heads The Harmonie Club
Davina Weinstein is the Harmonie Club’s first female general manager in New York City club’s 166-year history. Previously serving as assistant GM, Weinstein is the only woman managing any of the more than 40 private clubs in the city. Weinstein has helped make the club more family friendly, relaxing the dress code and streamlining the application process. New York Times.
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Spending Spree in Southwest Florida Clubs
"Last year alone there was $1 billion in capital renovations to Florida clubs. That shows you how much is going into the club facilities to posture for the future," said Jason Becker, a founder and CEO of Golf Life Navigator in Naples, which helps golfers find their best-matched clubs. But golf is only a small part of the equation. Large golf communities are adding value with dining, wellness and fitness centers, pools and entertainment venues to attract nongolfing members.News-Press.
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Top 5 Club Trends Happening Now
Women’s increasing role is the number one trend in clubs, says Henry DeLozier, partner at Global Golf Advisors, encouraging more family- and health-centric programming. Additionally, healthy programming and amenities are the second biggest trend as more clubs provide and enhance their fitness offerings. Casual settings and rules like informal dress and casual dining have increased to create a relaxing and more inclusive vibe. More capital spending and an innovating membership marketing campaigns round out the list. Golf Inc.
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Trends Watch
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How Wellness Went Mainstream
The wellness industry has grown to $4.2 trillion in value, up 12.8 percent in the last two year. Office buildings have sought close proximity to boutique gyms like Orange THEORY. Fitness centers, once denied space at malls, are now welcome. Department store Saks Fifth Avenue has a floor in its flagship store dedicated to wellness. Wellness-dedicated residences are becoming more popular, totaling 740 estates worldwide, according to the 2018 Global Wellness Economy Monitor. JLL.
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On The Green
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Golf’s Most Powerful People
Dana Garmany, CEO, Troon Golf, tops Golf Inc.’s 30 most powerful people list as the organization manages nearly 300 courses worldwide with an estimated $760 in value. Other notables on the list include David Pillsbury, CEO, ClubCorp at rank 5; Tiger Woods, rank 7, Donald and Eric Trump, rank 11; and Chip Brewer, CEO, Callaway Golf, rank 11. Golf Inc.
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Dormie Network’s Experiential Focus for Private Destination Golf Clubs
The Dormie Portfolio of exclusive golf clubs added Victoria National Golf Club in Newburgh, Ind., to its portfolio of golf clubs, investing in a model that includes significant improvements to courses and builds on-site lodging among other renovations. Dormie Club founder Zach Peed notes that the company is reinvesting in course conditions and amenities that “add value to the pure golf experience for our members and their guests.” Forbes.
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Operations and Membership
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Overcoming the Board Diversity Problem
The Online News Association (ONA), once lacking diversity from its directors, now boasts a majority-women board. Executive Director Irving W. Washington said the organization had be willing to accept and address the need to change. ONA made diversity one of its core principles, launching a committee to increase representation on its board and at its conference, resulting in greater diversity. Associations Now.
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Engage Members Through Video
The Oaks Club in Asprey, Fla., creates a sense of community and nostalgia, driving member engagement through its use of technology. “Short videos are extremely effective and create a user-friendly way to get messages across to our members,” said GM Jeff Hartigan, “and we’re working on how to further enhance these videos so that we can continue spreading positive messages throughout the club.” Club Road.
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NCA News
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Webinar: Avoiding HR Pitalls
Private clubs are vulnerable to numerous HR mistakes that could jeopardize their well being. On November 29 at 2pm ET, learn how to avoid common and emerging pitfalls like wage and hour issues, off-the-clock work and compensation to golf and tennis professionals and the #metoo movement, from Jeffrey H. Ruzal, attorney at Epstein Becker Green. Click here to register.
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Join the Best with NCA
Join the National Club Association today to join the country's most prestigious clubs and to get expert guidance from our wide variety of premier periodicals, publications and education programs focusing on industry trends, human resources, operations, and governance and planning topics.
Please contact NCA VP of Membership Stephen Peeler for more information.
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