Charleston, S.C. – The National Golf Course Owners Association is pleased to announce the keynotes, panel sessions and Golf Business LIVE presentations for Golf Business Conference 2024 (GBC24) and the 2024 PGA Show. The session topics were chosen to address the myriad challenges golf course owners and operators face, and will provide attendees an opportunity to obtain expert advice and participate in candid expert and peer discussions. GBC24 attendees can earn continuing education credits from the PGA of America, LPGA, CMAA and GCSAA. See the full education program, speaker lineup, networking activities and more at GolfBusinessConference.com. 

“We’re covering a lot of golf industry terrain during this year’s Golf Business Conference,” said Taylor Wall, NGCOA’s Senior Director of Education. “We have a stellar lineup of presenters and experts that are sure to deliver impactful and timely educational value — not only for golf facility owners, but also for their management and front-line staff. GBC24 promises to be another outstanding gathering of our industry’s brightest minds and most forward-thinking owners and operators.”

Sunday, January 21

• Pre-Conference Session: Masterminds 2024

  • Jeff Hoag, Owner, Scott Lake Golf & Practice Center

Monday, January 22

• Pre-Conference Workshop: GBC24 Expedition – Where New Tech Meets New Opportunity

  • Jimmy Bilsky, General Manager, Orange Lake Golf Resort

  • Harvey Silverman, Contributor, Golf Business, and Consultant, Silverback Golf Marketing

Tuesday, January 23

• Opening Keynote: ChatGBC — The Reality of Artificial Intelligence and Your Golf Business

  • Paul Roetzer, Founder & CEO, Marketing AI Institute

• Lunch Keynote: Economy Exploration — The Good, The Bad, and The Ugly

  • Dr. Anirban Basu, Chairman & CEO, Sage Policy Group, Inc.

• Breakout Sessions: 16 enlightening, business-critical topics to choose from

Wednesday, January 24

• GBC24 + PGA Show Joint Education: Today’s Revenue Recipes — Dynamic Pricing to Propel Your Menu

  • Cathy Harbin, Owner, Pine Ridge Golf Course and Vice President, NGCOA

  • Del Ratcliffe, President, Ratcliffe Golf Services

  • Don Rea, PGA, Vice President, PGA of America and Owner, Augusta Ranch Golf Club

  • Kraig Kann, Founder, Kann Advisory Group (Moderator)

• GBC24 + PGA Show Joint Education: Guarantee Yours is a Welcoming Golf Facility — For the Good of the Game and the Betterment of Your Business

  • Jan Bel Jan, ASGCA, Golf Course Architect, Past President, ASGCA

  • Cathy Harbin, Owner, Pine Ridge Golf Course and Vice President, NGCOA

  • Michael Williams, Executive Director, Cyrano Communications and Contributor, Golf Business

• Golf Business LIVE – Tech Talks on the PGA Show Clubhouse Stage 

  • Hosted by Harvey Silverman

Thursday, January 25

• GBC24 + PGA Show Joint Education: Big Data — The Keys to Unlock a Club’s True Revenue Potential

  • John Brown, CEO, GreatLIFE Golf

  • Brent Miller, Chief Information Officer, GolfBack

• Golf Business LIVE with Michael Williams  on the PGA Show Clubhouse Stage 

  • Hosted by Michael Williams

About the Golf Business Conference

The Golf Business Conference is the industry’s largest annual gathering of golf course owners and operators, and is hosted by the NGCOA. Through NGCOA’s continuing strategic alliance with the PGA of America and PGA Golf Exhibitions, GBC24 attendees can also participate in a wide range of activities at the 2024 PGA Show. GBC24 sponsorships are also available; industry suppliers may contact partnerships@ngcoa.org with interest. Learn more at golfbusinessconference.com.

About the National Golf Course Owners Association

The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.

About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.

Media Contact: Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org